Why We Describe Our Products So Carefully
Regulators draw a bright line between cosmetics and medicine. We respect the line — and we think customers deserve to know why.
The cosmetic / drug distinction, in plain terms
Start with a plain reading of the heading: the cosmetic / drug distinction, in plain terms. What that means in practice — for a customer choosing a product or starting a routine — is less theatrical than marketing usually implies, and more useful.
We've learned to describe this with care — what we say in marketing and what we say in a lab notebook aren't always the same, and the customer deserves the lab version.
Words we use, and words we avoid
Start with a plain reading of the heading: words we use, and words we avoid. What that means in practice — for a customer choosing a product or starting a routine — is less theatrical than marketing usually implies, and more useful.
The practical test is simple: pick it up tomorrow, and the day after. Something that lasts a week outlasts something that only looks good in a photo.
Why honesty wins long term
Start with a plain reading of the heading: why honesty wins long term. What that means in practice — for a customer choosing a product or starting a routine — is less theatrical than marketing usually implies, and more useful.
There is a quieter version of every skincare claim. We prefer the quieter one — it is the one that holds up when you read the label in daylight.
In closing
If a paragraph here changed how you think about your routine, good — that's the whole job of an essay. Browse the shop, or read another journal piece.
Read next: more REWYNE journal essays. Ready to shop? Browse the full edit.
